4 reasons for using video

Introduction

There are many reasons for using video. Fact is that it is a great way to share knowledge and information. But it is a very useful tool for any organisation. Read on to find out why!

Video

Why use video:

1. Your brain loves video

People watch an average of 18 hours of online video per week. 59% of executives prefer to watch videos than read a text-only article. The average web user spends 88% more time on a website that has video. 64% of consumers are more likely to buy a product after watching a video.

2.  Social media love video

Videos are easy to share. If you create a good strong message in your video content, others will be sharing it for you. Social sharing has opened doors for video to become a great way to reach your audience without much effort – 92% of video viewers share videos with others.

3. Mobile Devices love video

91% of adults have their phones within reach at all times. Consumers are 3 times more likely to watch a video on a mobile device, so if you have video content, your brand will literally be in the palm of their hand.  That’s one step closer to reaching better conversion rates.

4. Google loves video

Google promotes websites that have video by incorporating video results in search queries. And it is 50 times easier to achieve a “page 1 ranking” on Google if you have video content.  But, it’s deeper than even that. Videos are measureable.  Google analytics dives below the surface of a ranking and can provide information that is critical to your marketing and SEO. Videos can provide information like the number of times a video is loaded, played, and the average percentage of video watched.

Sources

• https://www.codefuel.com/blog/video-marketing-statistics/
• https://digitalmarketingphilippines.com/12-reasons-why-digital-marketing-can-help-you-grow-your-business/
• https://invideo.io/blog/video-marketing-statistics/